cows in field cows in field


Announcement: MSD Animal Health to acquire assets of LIC Automation Ltd.

9th June 2021 


MSD Animal Health to acquire the assets of LIC Automation Ltd. (LICA), from New Zealand-based, farmer-owned cooperative Livestock Improvement Corporation Ltd. (LIC).

LIC is a farmer-owned co-operative and world leader in pasture based dairy genetics and herd management.


LICA, a privately held company in New Zealand, manufactures and supplies specialised, integrated herd management systems and milk-testing sensors for the dairy industry.

Farm productivity has become increasingly important on dairy farms. LICA’s automated offerings, including Protrack technology solutions, enabling dairy farmers to gather precise information on the health and milking habits of dairy cows – which supports their efforts in herd management, real-time milk analysis, animal evaluation and reproductive health and wellness.

LICA’s product portfolio joins Allflex Livestock Intelligence, a complementary business unit of MSD Animal Health that specialises in identification and monitoring technology that delivers real-time, actionable data and insights to help improve livestock management.

Commenting on the acquisition, Rick DeLuca, president of MSD Animal Health, said: “We are pleased to take this step forward with the acquisition of LICA technology, as we continue to broaden our portfolio with complementary products and technologies to advance animal well-being and outcomes for our customers,”

“Our portfolio of enhanced dairy farm management and livestock intelligence solutions for the dairy industry helps address the evolving customer needs of dairy farmers and strengthen our leadership in shaping the future of animal health.”

“We are excited to add LICA’s products to our existing veterinary medicines, vaccines and health management solutions and services, as well as Allflex Livestock Intelligence’s digitally connected identification, traceability and monitoring products to benefit farmers and veterinarians.

“We look forward to continuing to expand our world-class animal health solutions both locally and globally,” said Fergal Morris, general manager, MSD Animal Health Ireland.

LICA is a leader in automation and technology for the dairy industry and its products are available in New Zealand and in selected European markets.

Wayne McNee, LIC chief executive, remarked: “We are pleased that MSD Animal Health has chosen to acquire this technology.

“MSD Animal Health has a reputation for investing heavily in research and development for animal health and welfare. The company has extensive scientific and technological capabilities that can take this technology to the next phase and deliver more value to farmers.”

For more information, visit MSD Animal Health or Allflex Livestock Intelligence.


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